Inside A Limo

Every limousine is different, both inside and out. Different types of limousines (i.e. 4×4 limo or traditional shape), different models (e.g. Chrysler C300 Baby Bentley limousine or Hummer H2 limousine), different capacities and different interiors. For a lot of potential customers the interior of their chosen limousine is a lot more important than what it appears like at the exterior. This could be due to a themed party or occasion such as a hen night requiring the interior to be pink even though the limo may be white. It could be that karaoke is needed, a DVD player or plasma TV or even just a CD player is required. Whatever the reason the interior of a limousine plays a big part in deciding which limo to hire.

Many limousines particularly in limo hire London and the Midlands region have lavish and luxurious interiors with stylish leather seating, mirrored ceilings and fibre optic lights. An exceptional few have lots of added extras such as Playstations, flat screen TV’s, surround sound systems, smoke machines, bubble machines and karaoke. Some such as the triple axle Hummer H2 has an onboard DJ complete with decks. All this is topped off with free bubbly and the amounts given varies greatly and could be anything from two bottles up to six.

The amount of extras in a imousine depends on its size. Many of the traditional stretch Lincoln Town Cars do not have the space to fit surround sound systems and smoke machines in them, though a few do contain karaoke. The bigger limousines such as the Hummer H2 limos do have the room and a lot of limousine companies exploit this by filling the limo with all the mod cons and gadgets you can think of. possibly the best interior of any chauffeur driven vehicle has to be the party bus limousines. Because of their size some party buses have special “dens” such as the Playboy Den and Poker Den, the latter complete with poker chips and playing cards. In addition they may have on tap bars where you can buy your favourite drink, a dance pole as well as smoke machines and bubble machines.

The way the interior of a limousine is presented does depend on the limousine company. The vast majority of limousine operators will adhere to customer requests such as balloons and banners for a birthday or hen night and even personalise the limo with the birthday boy or girls name. This will also mean that if a pink limo is not available and the only limo that is happens to be white, the operator may go out of their way to ensure that the inside is as pink as possible. This will probably involve pink balloons, pink banners, pink chocolates, pink flowers and even pink champagne. As with any industry there are those limousine companies that cut corners and provide sub standard limousines. This is particularly true of older shape Lincoln Town Car limos with many hired out in a poor condition. Before the limo is hired make sure you get to view pictures of the interior of the limousine to judge its condition.

Out Of The Box Bachelor Party Ideas

The pre-wedding celebrations also include planning bachelor’s party in the honor of the soon-to-be groom. Anyone can throw a party with exotic dancers, drinks and delicious food for a better experience. But, actually this is the case with almost every party, and surely you would like yours to reflect novelty. After all, bachelor party Connecticut is all about honoring the groom and making him enjoying event the most.

So, what you need are some unique ideas, may or may not be done before. Yes, these ideas exist and you just need to put your mind in planning what to do. Use your creative self and you would be able to garner some fantastic ideas that can help you organize a memorable party with all fun and excitement.

What is commonly followed in the bachelor party trend is organizing the event just a night before wedding, which actually makes the groom almost miss the wedding. For a twist, you can just plan it days before the big day. While allowing you to enjoy yourself fully, it will also help the groom have enough time to prepare for the wedding day. With some days in your hand, you can also plan for long celebrations out of the town for an endearing experience.

For the bachelor party Hartford, you can also go for a long adventurous trip where you can enjoy what you always wanted to do in your life. Starting from mountaineering and biking, and every daring activity would provide you many reasons to smile and celebrate. It will actually lead to real celebrations quite different and exciting from the conventional plans and ideas. Groom’s best pal and some of the close friends can be the part of the trip who can also contribute to the overall event to ease the monetary burden.

To make it more exciting, you can also hire a night party bus to take you on the city tour. It is becoming more popular these days with more and more people going for it for the fun and adventure. With the party bus taking you all along the city, you can take a tour of all the night clubs in your city, enjoy dancing, partying inside the bus with ample space to accommodate even 30 people. It will surely provide you a unique experience for Stag Party Buffalo NY.

However, plan well in advance to ensure things will be in your favor and you can provide a memorable night to the groom.

Hop On Board The Phoenix Party Bus!

When you’re looking for the ultimate good time, look into renting a Phoenix party bus. One of the 5 largest cities in the United States, Phoenix definitely has no shortage of fun things to do. It’s a great city by day and it’s even more fun at night. Next time you’re going out, don’t drive. Rent a Phoenix party bus instead!!

When to consider renting a Phoenix party bus

Party busses are notorious for transporting the rowdiest of the rowdy. You’ve likely heard about party busses that take passengers out for a night of bar hopping. Maybe you’ve even ridden along on this type of action-packed evening. If so, there’s a good chance you and everybody else on the party bus created some pretty crazy memories that evening.

A night of bar hopping is by far the most popular reason for booking a party bus. So when you and the gang are looking for a unique way to spend the evening – and a safe way too – why not line up a Phoenix party bus? Plan your stops at the city’s finest nighttime watering holes and remember that when someone else is doing the driving, you and your friends won’t have to worry about a good night going bad.

But besides the chance to get seriously inebriated, what other kinds of fun can you have when you line up a Phoenix party bus for the evening? That answer depends on how wild your imagination is. First, stop and think about what a party bus looks like. Inside and out, a party bus definitely looks a lot different than a charter bus. One look at the outside and anyone instantly knows that the bus is meant for fun.

What’s inside depends on the Phoenix party bus you select. At a minimum you can expect the inside to boast an incredible sound system, dazzling lighting, DVD player, and plenty of room to move around. The goal with most party busses is to make passengers forget that they’re moving at all. In fact, some party busses even resemble actual night clubs. This might be hard to envision, but if you ever drive by a party bus and you see a bunch of people dancing and jumping around wildly inside, you’ll understand.

So back to the topic of when renting a Phoenix party bus makes sense. A party bus is perfect for hosting bachelor and bachelorette parties. A Phoenix party bus is also a fun way to get a big group over Chase Field to watch the Diamondbacks play or over to Cardinal Stadium or the Glendale Arena or the Arizona Veterans Memorial Coliseum. If you’re planning your teen’s upcoming birthday party and you’re looking for something different to do, you can get all the kids onboard where they can enjoy a more age-appropriate mobile birthday party.

The bottom line is, when it comes to special occasions, a Phoenix party bus can help make the occasion all the more special!

Enjoy Partying at a Whole New Level With a Party Bus for Hire

Name a party that you want to have and you can all do it with a party bus for hire. You can unwind from a hard day’s work if you enjoy yourself in parties once in a while. At other times, you also want to try out something new and have more fun doing fun activities with friends and family. Typically, when you want to celebrate a certain event, you would normally rent the venue for the party or celebrate it at home. Private vehicles and vans cannot accommodate all the invited guests at once. A trip would be more enjoyable if you can be all at the same vehicle and everything you need is already there. Here are some fun ideas to do when you get to have a party bus for hire.

The night is still young and you might be already tired of partying at the same club. With a party bus, you can continue on partying at the bus with your friends while heading out to the next club. The fun never ends and you also get to meet new people as you do the club hopping. If you had too much alcohol, all you need to alleviate your drunkenness are also in the bus. Aside from that, the bus is operated by well trained individuals ensuring your safety while you and your friends enjoy the party.

You can also celebrate a love ones special occasion on a party bus. May it be a birthday party or a bachelor/bachelorette party; you will all have a good time together on the road. Aside from that, you get to visit places, watch sporting events and get to enjoy the scenery along the way. All you need to do is just enjoy yourselves and the rest will be taken care of by the party bus employees.

Most party bus companies have different buses with different kinds of amenities. Of course, you will be able to get to choose the kind of bus which is suitable for the party that you want to celebrate there. Some of these amenities include karaoke machines, excellent sound systems, neon lights, private toilets separate for men and women and a lot more.

You can try something new once in a while and explore other ways of having fun. One way of doing so is getting to have a party bus for hire to celebrate good times with friends and family. Also to maximize the rental you paid for the bus, it would be best to maximize the amount of people you invite to come with you. More guests to celebrate a party with, the more fun it will get. That way, the cost for the party bus will definitely be worth it.

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Renting a Party Bus

A party bus comes in handy for many who want to go out at night and party. A party bus is mainly used for personalized trips, drop offs, weddings, proms, bachelorette and bachelor parties, city tours, birthday parties and picks ups from various nightclubs and bars. A variety of party bus rentals have party limos such as exotic limousines, antique limousines, exotic limos, standard limousines, party buses and L Series cars that one can rent out.

The advantage of renting a party bus is that one can move from one place to another easily without worrying about driving and safety issues. This is because most of these come with chauffeur services. Most party limos have limousine features that are reliable hallmarks of success such as AM/FM stereos, a CD player, upgraded seats, luggage partitions, laser lights, on-board restroom and power window locks Whether one needs a party bus for a corporate trip, bachelor or bachelorette party, they can always rent out a party bus which comes in different shapes and styles and let the professional drivers do their job. Renting a party limo saves one the headache of arranging for transportation later on in the night.

A party bus can be rented for a day, week or month. A party bus that is hired for more than a day is charged a daily rate or mileage rate. Chauffeur tips and overnight sleeping arrangements are not included in the price. Reservations for a party bus need to be made as quickly as possible especially during the summer. Sometimes a deposit is necessary to make a reservation and is usually applied to one’s overall charge.

When hiring a party bus from party bus rentals, one should ask a number of questions and make sure they fully comprehend all deposits and costs. Research should be carried out about party bus rentals and their policies in case a breakdown or accident occurs. Evidence for liability insurance must be obtained and one should ensure that the party bus has an operating license. Tour bus and party limo operators must have their licenses registered and displayed on their vehicles. It is important to know the number of passengers the party bus can hold. Having completed one’s research on party bus rentals and the services they offer one can easily pick a party bus that meets his or her needs. It is necessary for anyone who experiences problems when trying to obtain the best party bus to do earlier planning and seek out help from executives of party bus rentals. These executives will ensure that the party bus rentals offer efficient and quality services. Their profound experience and knowledge in handling party transport will ensure that a party bus travel goes smoothly.

It is very important to correctly estimate how long one will use the party bus for billing purposes. Most Party bus rentals will require this information to bill upfront. Others may require that the bill be paid at the end of the night. In both cases, time must be properly managed to avoid additional penalties for late returns. It is essential to note that most party bus rentals have party buses and limos for every occasion and therefore they come in handy.

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National Book Week is #goingplaces

National Book Week (NBW) will be celebrated across the country from 7-13 September 2015. The Deputy Minister of Arts and Culture, Rejoice Mabudafhasi launched the week and the NBW Tour Bus, ahead of its one-week tour.
National Book Week is #goingplacesNow in its sixth year, the country’s most successful annual national reading campaign has mobilised some of the best storytellers, musicians, and ambassadors such as Lupi Ngcayisa, Stoan Seate, Refiloe Mpakanyane, Jena Dover, Pearl Thusi and Aaron Moloisi to get Mzansi travelling again through books. Along with the mascot, Funda Bala, the ambassadors will bring the world to those who dare pick up a book.

All events will promote a key message to encourage reading as a fun activity with each province or location tailoring the programme to meet local demands with a strong focus on promoting indigenous languages, local authors as well as library awareness and access.

#GOINGPLACES with books

#GOINGPLACES is the apt theme of the NBW Bus Tour and speaks to both the movement of the National Book Week Tour Bus, as it goes from town to town, and the ‘travelling’ to faraway places through the allure of books. In trying to get the country travelling through pages of books, this campaign is being celebrated in seven provinces in the hope of amplifying its message in imagining a better life and a better South Africa and building it through books.

Accompanied by its mascot, Funda Bala, the NBW bus will visit venues in Gauteng, Limpopo, KwaZulu Natal and the Eastern Cape, trumpeting the magic and life-changing power of books. Satellite programmes will also take place in the Free State and Western Cape.


Only 14% of South Africans read books and half the country do not own a single leisure book in their homes. The campaign #BUYABOOK was born to curb that.

South African Book Development Council CEO, Elitha Van Der Sandt said, “We are excited about this. We have collaborated with Exclusive Books and Bargain Books so that from 7-20 September, selected books will be sold for R20. Please buy a book, not for yourself but for someone who does not own one.”

First in line to heed this call has been publishers Pan Macmillan SA, Penguin Random House SA and NB Publishers that have offered a selection of discounted books that will be sold in Bargain Books and Exclusive Books stores nationwide.

The public is encouraged to purchase the books for R20 and donate them into the NBW book bins in the stores. These books will then be donated to selected communities. Another option is for people to donate books to those they know do not own one.

Cape Town Cycle Tour adds speed to tourism economy

Every year, the City of Cape Town welcomes cycling enthusiast from around the country and the world as they head to Cape Town to participate in or support the Cape Town Cycle Tour.
skeeze via
skeeze via pixabay
The event, as the world’s largest timed cycling race, has around 35,000 competitors. According to the tour’s officials, 4,500 international participants booked for the Cape Town Cycle Tour 2016. The Cape Town Cycle Tour contributed R450-million to the city’s economy in 2014, the last time the full race took place, and it’s expected to generate at least the same figure this year.

The gateway to South Africa

It’s the first year that the event centres around the Cape Town Stadium, close to the most-visited attraction in Africa, the V&A Waterfront, allowing more visitors the opportunity to get involved in the spectacular sights and experiences the tour has to offer.

Cape Town is described in tourism terms as the Gateway to Africa, so those international visitors will also explore other parts of South Africa, with the Kruger National Park and the Garden Route being popular.

Economic Opportunities MEC Alan Winde has previously noted that the provinces top cycling events (including the Cape Town Cycle Tour, the Cape Rouleur and the ABSA Cape Epic) contribute in excess of R760-million combined. Events such as these create a buoyant economic environment and help to generate jobs in tourism and peripheral industries and contribute to sustainability in businesses.

A good excuse to explore further

Visitors are likely to use the race as part of a bigger exploration of the city. This means that their accommodation and travel costs contribute to the economy, but also that there’s a bigger contribution in terms of restaurant meals, retail and in general as they enjoy all the attractions and experiences the Mother City has to offer.

Visitors are likely to explore the city on two wheels since they have their transport with them, many international visitors cycle as a pastime, to be healthier or even for commuting purposes when at home. It’s an eco-friendly tourism experience that draws you into the communities you explore, so you can really travel like a local.

Cape Town’s world-renowned scenery can’t be beaten when it comes to staging events like the Cape Town Cycle Tour. The route around the peninsula offers stunning scenery and a fresh perspective on our mountains and coastline. The exchange rate provides the opportunity for affordable luxury for international visitors. We’re known as tourist-friendly and have so much to offer in terms of cultural, natural and adventure experiences.

Cycle tours

There are several tour companies offering cycle tours in Cape Town. AWOL tours, for example, provides half-day cultural tours around Masiphumelele township as well as a full day peninsula tour. Vamos Township Tours offers a fascinating cycle tour around Langa, and there’s no better way to explore a neighbourhood than from the saddle of a bike. It’s intimate and allows you to interact with locals and to experience the vibe in a way that wouldn’t be possible in a tour bus.

The Cape Town Cycle Tour is one of many events that attract domestic and international visitors to the city, and we’ve grown a reputation as a host city that can provide an excellent events experience in a world-class tourist destination.

On The Dot, Pamphlets Division, Tembisa township tour

On an annual basis On the Dot Pamphlets Division arranges a township tour for its current as well as new clients. This year the team arranged a tour into Tembisa, which is located on the outskirts of Midrand.
On The Dot, Pamphlets Division, Tembisa township tour
click to enlarge
Invited guests arrived at the Media24 premises in Auckland Park, where they were made to feel welcome by key account managers, sales support and special projects staff. After an opening presentation, muffin, and coffee, everyone embarked on the tour bus and braved the Johannesburg traffic towards the desired destination of Tembisa.

Local residents, living within a variety of low and middle-income households, opened their doors to welcome over 60 guests into their homes. All participants were surprised at just how accommodating these residents were, who took delight in all the attention that was shown.

The objective of this tour is to open up new markets to On the Dot’s clients. Rico Brand, On the Dot’s Pamphlets Division General Manager, commented: “By talking to the residents whose homes we visited and noting the type of possessions they purchased. Invited guests actually see individual product preferences. Everyone who participated in the tour comes away with a new experience, as well as greater insights into their customers”.

After visiting numerous homes, On the Dot’s guests experienced a traditional lunch, served at “ Busy Corner also known as Imbizo”, where the food was braaied to satisfy everyone’s appetite. All agreed that this was a unique experience, definitely worth repeating!

On the Dot Pamphlet distribution provides access to demographically targeted consumer markets offering a reliable accurate, efficient and cost effective direct marketing communication platform. Our national infrastructure distributes to 15.2 million homes in South Africa as well as over-border.

Visit our website or contact us for more information
Media Park,
69 Kingsway Avenue
Auckland Park, 2092
Tel: +27 11 713 9936

2 Nereida Street,
Paarden Eiland
Cape Town
Tel: +27 21 530 7054

Unit 15A
Aloefield Crescent
Springfield Park, 4051
Durban North
+27 31 579 8900

FillUpOrlandoStadium a roaring success

MTN South Africa was the main sponsor of the #FillUpOrlandoStadium concert featuring local hip hop artist Cassper Nyovest. The campaign followed the success of the #FillUpTheDome concert, and exceed expectations.
MTN SA have always been a strong supporter of local music, so it’s no surprise they helped Nyovest fill up the 40,000 seater stadium. They managed to do this with a clever marketing strategy and getting influencers to jump on board the campaign.

We spoke with Larry Annetts, chief consumer officer at MTN SA, to find out more about the campaign and the success they had.

Larry Annetts
Larry Annetts
Bizcommunity How did MTN get involved in the initiative?

Annetts: MTN SA has a proud and rich history of supporting local music. When MTN signed up Cassper Nyovest as its new brand ambassador, it reaffirmed its commitment to its quest to continue to develop music and associate with artists that resonate with its values of innovation, leadership and ‘Can Do’ attitude.

So it was no surprise that when the idea of filling up Orlando Stadium with Cassper as the headline performer was proposed, MTN saw a unique opportunity to raise and build upon the successful #FillUpTheDome concert.

Bizcommunity Talk us through the marketing strategy…

Annetts: Both the MTN and Cassper’s team were aware of the enormity of the task ahead of filling up the historic Orlando Stadium with 40,000 revelers in a one man act. This mammoth undertaking hasn’t been done in the history of music in South Africa, particularly on such a grand scale. The teams had to find astute and innovative ways of using available resources to make this daring project a success.

The team adopted an integrated and multipronged marketing strategy that outlined the roadmap of this initiative and ensured that it remains top of mind in the public sphere, from the announcement stage, to on-the-ground activations and to the actual hosting of the concert.

To ensure everything was about filling the 40,000 seater stadium, MTN SA worked closely with Cassper, ensuring our sponsorship was entrenched and aligned to his musical style and personality. Our objective was to not only attract Cassper or hip hop fans, but music lovers in general and highlight the power of local music.

In a bid to heighten awareness about #FillUpOrlandoStadium and to give the public a sense of participation and ownership of the event, MTN launched a competition called Light Up the Stage. The competition invited unsigned artists and DJs to send their clips to be considered for opening acts for Cassper.

Over 1600 tracks and mixes were submitted in a period of 10 days. The quality of the music exceeded expectations. Every upload was produced and delivered in radio quality sound. The entries were whittled down to the top 10 finalists who embarked with Cassper on a roadshow in Johannesburg. The Light Up the Stage competition encompassed teaser posts, video content from Cassper, public voting, kasi tours and the public getting an opportunity to choose the top four finalists, and Cassper selecting the final three.

The Light up the Stage campaign site on MTN Play received:

98407 Pageviews
58661 Unique visitors

It’s Our Time

We realised that in order to create mass awareness we had to come up with a campaign theme that would reflect the vastness of Cassper’s endeavour. Cassper started using the words “It’s Our Time” early on in his campaign and it became a motto of inspiring the youth and building the “can do” attitude that embodied this venture. The phrase “It’s Our Time” surpassed music alone – also capturing the sentiment that Cassper embodies – of being able to achieve one’s dreams. It further speaks to the historic moment that Cassper and MTN seek to create. It is a call for youth to be empowered and take ownership of their destiny. This bold statement provided a strong call to South Africans to come together and celebrate the momentous moment when Cassper achieved his dream of uniting 40,000 fans at Orlando Stadium.

When approaching the strategic and creative direction for this campaign, we realised that the history that Cassper was trying to make was a perfect marriage with Orlando Stadium’s rich history of iconic moments in music history in South Africa. The idea to create an epic piece of video content that reflects the rich music history of Orlando and the history to be made by Cassper was borne.

The result, an emotive video that showcased some of the best historical music and sports events at Orlando Stadium, all building up to a shot of Cassper in the centre of the empty stadium, awaiting Mzansi to join him for “It’s Our Time”. The filming and post-production costs were kept tight, whilst pulling off the impossible to create a cinema-like video using a drone camera at night to produce larger than life footage of Cassper and the majestic Orlando Stadium. The video was launched on Friday night 14 October on YouTube, Facebook and Twitter and within 40 minutes we saw fellow celebrities in South Africa and abroad talking, sharing and retweeting.

In addition to the main “It’s Our Time’ video piece we created numerous engaging video content of Cassper to drive awareness and FOMO of missing out the biggest South African music event.

The “It’s Our Time video” went viral on Facebook with 212,074 views and 2805 shares as well as 13000 reactions on Cassper Nyovest’s page. There was intensely positive sentiment by the audience as they applauded MTN on taking the initiative of empowering young South Africans. Family Tree as an influencer also shared the content on their page and it also started trending with 272 reactions. Celebrities caught on to the conversation and heeded to the rallying call with the video giving inspiration to Fill Up Orlando.

On the MTN Facebook page the video performed well with a reach of 357,921 and 99000 views, 3200 likes and 134 Comments as well as 185 shares.
Household musicians played a role in spreading awareness of the #FillUpOrlandoStadium concert. Some of the users that referenced MTN in their tweets included popular House DJs like, Real Black Coffee (1,169,487 followers), DJ Euphonik (796,265 followers), J’Something from Mi Casa (134,910) and Khuli Chana (500,004 followers).

We identified a number of tweets posted by the Family Tree artists and supporting artists which included the #FillUpOrlandoStadium hashtag. In total, we identified 3,138 tweets and subsequent retweets which accounted for 2.5% of the total #FillUpOrlandoStadium commentary. A breakdown of these tweets is below:

• Gemini Major – 102 tweets that in turn received 201 retweets.
• Nadia Nakai – 66 tweets that in turn received 187 retweets.
• Mr Carpo – 59 tweets that in turn received 56 retweets.
• Family Tree World Twitter profile – 113 tweets that in turn received 878 retweets.
• Emtee – 2 tweets that in turn received 163 retweets
• Ricky Rick – 8 tweets that in turn received 1 269 retweets
• Babes Wodumo – 7 tweets that in turn received 26 retweets

Our digital efforts were rewarded when the Department of Arts & Culture (272,172 followers) came to the party and tweeted about the event, as did Minister of Sports, Facile Mbalula who has 602,266 followers.

YouTube was another avenue that was used to galvanise support for the “It’s Our Time” video – it was viewed 198,153 times in October, generated 305 likes and was shared 172 shares times. ‘It’s our time’ is the second most viewed video on the YouTube channel following the Mafikizolo ad. And it’s only been live for two weeks.

The video was also covered by Times Live with journalists encouraging other South Africans to go #FillUpOrlandoStadium.

The social approach

Social media was used to drive messaging and to enable the communities to fill up Orlando Stadium, drive CallerTunez downloads as well as drive positive brand affinity.

Hip hop is undoubtedly the most influential genre of music in South Africa, engaging on a daily basis with affluent black female and male youths between the ages 15-35. Thus, music was the driving force behind this campaign and we included Cassper in each part to fill up Orlando Stadium, drive CallerTunez downloads and drive positive brand affinity, thus demonstrating MTN’s involvement and give credibility to the brand association.

Not only did we leverage Cassper, but we offered up and coming artists a chance of a lifetime – by uploading their track, they could get shortlisted by the public and Cassper will choose his favourite who will then open up for him when he fills up Orlando Stadium. Cassper drove all content and this, as well as the tone of voice used, resonated with his die-hard Cassper fans, by coming from Cassper’s perspective. It’s the world Cassper lives in, a world they love. It’s also an opportunity for MTN to use this imagery to tap into that love and own a little piece of Cassper’s world. We focussed on video content as this allowed his fans, and hip hop fans in general to resonate with the content on a much deeper level and engage with it in order to meet the overall objectives of this campaign.

Social tactics:

1. Brand Love moments

a. Light Up The Stage, which included teaser posts pushing the overall campaign, video content from Cassper, top 10 finalists, public voting, Kasi tours, four finalists chosen by public, and then top three winners chosen by Cassper: We gave undiscovered talent a chance to share a stage with Cassper. What’s more, Cassper fans were the ones who put them in the spotlight and Cassper chose the final three.

b. Teaser posts speaking to the campaign and introducing the campaign as well as building hype were utilised. Our main messaging included static images and video. We promoted the different CallerTunez, and created hype by showcasing lyrics to some of Cassper’s songs and asked the audience to name the track. We recorded Cassper during the filming of the “It’s Our Time” video sending out messages to the public to submit their tracks and mixes and then also to vote for their favourite artists. This really resonated well with the audience as the content was tailor made to them and because it came from Cassper, they could feel the connection more. The video content and artwork was authentic as it was culturally immersed in the music and the movement. This delivered the campaign message and the brand equity in the most credible way, amplifying its effectiveness even more.

c. Kasi Tours focused on promoting the concert and driving CallerTunez downloads for fans to stand a chance of winning prizes. We live tweeted these at various locations around Soweto, as well as live tweeted the VIP dinner and the three winners’ performances at Cantare in Monte Casino. By doing so we created hype and excitement for the actual concert as well as fan engagement and awareness. We also helped drive the motion of filling up Orlando Stadium, driving CallerTunez downloads and also to drive the brand affinity.

d. Ultimate fan dinner: Cassper invited 22 of his biggest fans to become part of his entourage for a day. This took place the day before the concert, and we live tweeted this event. This again met the objectives of this campaign by driving the brand affinity.

e. Win tickets: We helped Cassper fill up Orlando Stadium by giving away tickets through Twitter’s Blue Robot tool.

2. Call to action

a. VIP Concert experience: Fans that downloaded selected CallerTunez during the campaign went into a draw to win the ultimate VIP experience at the concert.

3. Social Channels

a. MTN blog was the primary channel where all content was housed, we then posted natively on Youtube, Facebook and Twitter which hosted the static imagery and videos, and ultimately pushed traffic to the blog. The blog gave an overview of the different stages to the campaign as it was the central content point. We also used Instagram Stories for some of the live tweeting moments.

4. For the first time we moved the Loop Room into the concert venue and this worked magically. The main objective for this day was to share real, authentic content on the day and to engage with real time content surrounding the event.

The Loop Room is a team of 15 consisting of social, ORM and content specialists who monitor and track real time conversations – supported by advanced listening technology and an on the ground team.

The social team were part of the action and could see the engagement happening right there and then. We received tens of thousands of mentions on the day of the concert – many of these from top influencers from across the continent, and some from across the globe, congratulating Cassper and wishing him luck for the day.

Bizcommunity Which social media platforms were mainly used for the campaign?

Annetts: MTN has a pervasive social media presence, we leveraged its permeating digital platforms, including its blog, Twitter, Facebook, YouTube and Instagram page to evangelise the #FillUpOrlandoStadium message. The content that was posted on social media directed traffic to MTN’s blog which gave a detailed overview of the different stages to the campaign.

In the run up to the #FillUpOrlandoStadium concert, MTN kept Twitter ablaze with tweets and retweets from Cassper, using the MTN Twitter account and even other popular artists were endorsing the upcoming musical extravaganza. Cassper retweeted and reposted MTN’s content, and MTN in turn did likewise.

Between 1 and 31 October, a total of 123,993 tweets that mentioned #FillUpOrlandoStadiumn and 8% of these tweets made specific reference to MTN (10,019 tweets). The MTN #FillUpOrlandoStadium tweets potentially reached 10,326,487 Twitter users.

Bizcommunity What was the response to the campaign? Research stats etc..

Annetts: Twitter

• There were 123,993 tweets that mentioned #FillUpOrlandoStadium posted from 1 – 31 October 2016, 8% of these tweets made specific reference to MTN (10,019 tweets).
• The MTN #FillUpOrlandoStadium tweets potentially reached 10,326,487 Twitter users.
• 12% of the MTN #FillUpOrlandoStadium commentary was positive, this is three times higher than the average proportion of positive MTN commentary we have seen since Jan 2012 (57 month average of positive sentiment is 4%).
• Positive themes in the commentary included:
– Positive feedback about the It’s Our Time advert.
– Praise for MTN for supporting Cassper Nyovest and sponsoring the concert.
– Enjoyment of Light up the Stage Mall activations.
– Finalists of Light up the Stage thanking MTN for the opportunity.
– Enjoyment of the concert on 29 October.• More than half of the MTN #FillUpOrlandoStadium commentary was retweets of @MTNza (58%). The top performing tweet shared by MTN received 1286 retweets (posted on 21 Oct encouraging followers to retweet in order to win ticket to the concert).
• Cassper Nyovest posted four tweets about #FillUpOrlandoStadium that mentioned MTN, these tweets received a total of 725 retweets and accounted for 7% of the total MTN #FillUpOrlandoStadium commentary. Nyovest’s top performing #FillUpOrlandoStadium tweet (that mentioned MTN) received 300 retweets (posted on 29 Oct giving MTN subscribers attending the concert 10GB free data).
• 16% of the commentary was about the It’s Our Time advert, the majority of these were retweets of @MTNza’s tweets and @CassperNyovest’s tweets.

Museum Tour With The Kansas City Limousine

Kansas City is well known by lots of names. Whereas city calls itself ‘Heart of America,’ also it is known as home of swing & bebop musicians like Charlie Parker. Others exalt Kansas City as ‘City of Fountains.

Taking Kansas City Limousine Trip
Kansas City boasts the historic backyards, boulevards and fountains than any other city in world besides Rome. So, taking Kansas City Limousine trip through the Kansas City is a great method to sit back & enjoy the sights of the entire city, soak in the musical and the cultural history as well as explore the reasons why Kansas City is the most famous relocation for the families all over America. The Limousine Kansas City will offer an unmatched convenience & style, and rates are affordable, particularly for people who are traveling in the groups.

In case you are thinking of taking the Limousine Kansas City through the Kansas City, then one of best and memorable method of spending time is taking the tour of city’s museums. The Kansas City’s museums are very eclectic and diverse, and taking the Kansas City limousine trip is a great method to visit lots of amazing museums in very short period of time. With the limousine, visitors do not need to worry about the traffic, parking and finding the public transport, and will use their chauffeur’s experience & guidance to boot.

The Limousine Kansas City trip through or any other city needs detailed planning. The tourists are many times surprised at various and richness of the Kansas City’s museums, and find it very challenging to select best Limousine service. Following are some museums, which deserve place on any Kansas City visitor’s itinerary, and can allow you to make most of the Kansas City limousine travel:

National World War Museum
Without any doubt most well known Kansas City museum, National World War Museum at the Liberty Memorial is very unique in America for the dedication to preservation of the World War I history & artifacts. The Kansas City gem is the world’s greatest World War I museums, and combining extensive collection with the state of the art interactive technology, which can fascinate the disinterested traveler. Personal objects of the World War nurses & soldiers are effective to bring history live, and top of this museum offers wonderful view of Kansas City skyline.

Nelson Atkins Museum of Art
Most famous as well as appealing part of museum can be the sculpture park that has the wonderful collection of the works by luminary sculptors. The Shuttlecocks collection, large sculpture display of an oversized shuttlecock. Entry to this museum is free and visitors may take the time walking over in museum’s galleries and after that relax & reflect in comfort of the Kansas City limousine.

Visitors must consult the Kansas City limousine rental company and ask about the packages, discounts & day tours. Museum tickets are very cheap, and families looking to spend the reasonably priced & memorable time in the Kansas City limousine can find it very hard to beat convenience of the limousines and richness of the KC’s museums.